Meet the team helping companies navigate the  AI era

Nova brings together expertise in marketing, technology, and product development. We help companies build visibility, demand, and competitive advantage in a world where discovery is increasingly shaped by AI.

We believe the rules of discovery are changing

As AI reshapes how people discover, evaluate, and choose products and services, companies need new ways to build visibility and trust. Nova helps organizations adapt to this shift.

Partnership over transactions

We embed into your team and share accountability for outcomes, not just deliverables.

AI-native marketers

We combine human expertise with AI to help companies move faster, learn faster, and stay visible in a rapidly changing landscape.

Built to graduate you

Our goal is to build capabilities that create lasting advantage — not long-term dependency.

Lina Hagström

Co-Founder, Marketing & Strategy

With more than a decade of experience in marketing, Lina has helped companies build brands, communicate complex ideas, and drive growth through clear positioning and effective storytelling. Her background spans startups and high-growth technology companies, giving her firsthand experience of how brands evolve as they scale. At Nova, she leads brand, content, and marketing strategy, helping clients build visibility and trust in a world where discovery is constantly evolving.

Pekka Hagström

Co-Founder, Technology & Intelligence

Pekka has spent more than twenty years working at the intersection of technology, data, and business. His background spans software engineering, cybersecurity, and enterprise technology, with a particular interest in how emerging technologies reshape the way people find information and make decisions. At Nova, he leads technology and research, helping clients build visibility and relevance in an increasingly AI-driven world.

Kristiina Salmi

Co-Founder, Product & AI

Kristiina works at the intersection of technology, product, and business. With a background in software engineering, she has built AI-powered products from concept to launch and is passionate about turning new technologies into products people actually use. She has won multiple international hackathons focused on AI and emerging technologies. At Nova, she leads product strategy, helping clients translate emerging AI capabilities into meaningful business outcomes.

Ready to build your marketing engine?

Let’s talk about how Nova can help you accelerate your growth.

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